The story of the day.

Bleary-eyed, the zombie turns on the TV, holding the antidote, the cup of coffee in one hand hoping to see whether UK retains it's U.  "After the break we're back with the story of the day" says the talking head, or the panel of happy-talk bobbleheads.  The story of the day, of course is the new iPhone.

The latest thing from Apple, the news from McDonalds, the celebrity "selfie" of the day. No point in checking the Benghazi channel. It's back to Al Jazeera where I get my answer and am reminded of the size and complexity of our world.  All sorts of things going on, scary stuff, important stuff Americans never hear about unless it happens to coincide with the story of the week, which seems to be the NFL and domestic violence.  We'll be clucking and squawking about something else as the flock follows next weeks' theme. Some other occurrence will convince us that something which is actually getting better is getting worse or that some one in a hundred million happening means we can't go outside anymore -- at least on the side of the news I watch. On the other side it will still be Benghazi and the milquetoast Muslim tyrant and how he's mishandled this or that.

In the trade, they call it "native" advertising.  The movie where the ultramacho hero always drives a Audi or BMW, news stories straight from the press releases of  video game vendors, the latest shake from McDonalds or of Miley Cyrus' ass.  And of course most of the news network's day is advertising and most of the actual news has to be sufficiently sensational, captivating, outrageous or otherwise sufficiently fetching to make the other glassy-eyed zombies sit through the endless bits of theater where toady, underpowered souless and boring econoboxes are made to seem like race cars and other products are equally misrepresented as the goals of all your pathetic worldly aspirations.

Scotland?  Oh yeah, they're still part of the UK for the time being and some 80 or 90 percent of the voters showed up at the polls. I guess those people don't have anything better to do in their sad little world.