And think outside the bucket.
I would never have heard of Lake Superior State University were it not for their
annual list of objectionably worn out words or Cliché tropes that need to die -- right now. I have to admit that their
track record of publishing this somewhat facetious list has
impactified their reputation in an
awesome way; enough so that I go looking for it every year.
Of course my lifelong effort to avoid pop culture makes some of these things
new to me although they may be sufficiently old to you and malodorous
enough to the list makers at LSSU to warrant the Big Ban. I do agree
with most of their choices of course.
Guru for instance has not
only gone gangrenous and flyblown and worse, it's also a bit insulting
to actual gurus, but YOLO, you only live once, was a total
surprise to me, and hearing it once was more than enough. YODO, to you
dude -- You Only Die Once and if I had my way it would be slow and
painful.
Trending was a bit of a surprise
until I read that it's being used in a novel way by journalists: those
irrepressible word creators -- used not in the sense that a trend line
in a graph of literacy rates, for example, is trending downward, ( and I
think it is) but in the odd sense that something
trending is being more frequently noticed and talked about by those same journo-babblers. Becoming trendy, as it were.
Trend that one right into the trash, please. The same dank dumpster that
efforting as a pretentious journo-twit replacement for 'trying' was tossed into a few years back. Yes, I agree with the UP
gurus (damn) that
bucket list should kick its own bucket and those Randites using
job creators to describe wealthy people should be stuffed into that bucket before kicking it
under the bus. I also agree that it's time to push
fiscal cliff
over the fecal cliff, ( along with the hack it rode in on) but all in
all, the annual list includes only 12 entries and is really meant to
amuse.
"There's a slightly serious side to this, but mostly we're trying to have fun with it."
said
university PR director Tom Pink, but I'm a bit more serious than that. I
mean I'd like to carry a Cricket bat with IMPACT written on it so as to
create a serious impact with people who can't get through 12 words
without uttering some maggoty metaphorical use of that word. No, I don't
want to
kick ass because that's another item on my own personal
enemies list. It's a long list too, including anything one is likely to
say in a Starbucks to persuade them to condescend to charge you 8 bucks
for a cup of coffee.
Venti you see, isn't going to die of its own accord, nor even
barista. Certain words need to be
whacked,
a still viable term, and anyone venturing to order an
Americano from
Flo at a Georgia Waffle House or any Dunkin' Donuts in America runs the
risk of blunt instrument impact trauma if not an occasion to
sleep with the fishes. (Oops, that's on the list too) Somebody has to enforce these things and if you don't watch yourself, if you
jump the shark,
drink the kool-aid, then welcome to the Cliché Cafe, where the obnoxious neologisms
check in but they don't check out
(dammit! that's also on the list) But you know what I mean. Some
things are just too important to leave to nature and entropy. When some
comet wipes us out 100,000 years from now, some idiot is going to say
AWSOME! if we don't stop Cliché Cancer in its tracks, nip it in the bud. (Oh hell. . .)
So it may feel all trendy to talk about
alternative medicine and
natural medicine, but it doesn't dignify superstition and irresponsible marketing thereof. Words like that: words like
pre-owned and
mobile estates are used as industrial lubricants, coined to avoid having to call things snake oil or used car lots or trailer parks -- to charge more for a damned coffee, for instance.
That's what I'm talkin' about (ouch)
Don't go there, don't buy that and for Pete's sake if you do
haff to go there, don't tell us you bought the T-shirt. Keep your dignity
in-tact.
What? OK, ok, it's hard to avoid all these solecisms. True, if you use
death nail for death knell,
mute point for moot point; if you
haff to do something
irregardless
of the consequences, you're beyond help -- and you're in danger. Either shut up or look
carefully for that man with the bat. He's looking for you. If you hear
or read something that's just so cute you
haff to work it into the very next thing you say, it's time to be mute even if your points aren't.
Somebody else has long since worn it out
. Git 'er done and
not so much aren't funny any more and portmanteau balbations like
ginormous are a bit like fish and visiting relatives. 3 days and they begin to smell bad. Be advised.
And
that's my real point. Maybe a sense of smell has more to do with good
English than a bunch of rules and lists. Maybe we need to develop a
track record of
waking up and smelling the coffee Maybe striving to be hip is self defeating. Maybe. Maybe it's better to say it hurts than
negatively impacts on. A big wooden bat
upside your head hurts too. Make your choice. Avoid Clichés like the plague.